Case Studies: Custom Signs
Crafting a Community Icon
The Mill
Paoli, Wisconsin
Background
The Mill, a vibrant new venue in the charming town of Paoli, Wisconsin, needed a sign that would capture the essence of their unique space. Housed in a restored 1850s grist mill, The Mill offers a blend of history and modern amenities, serving as a gathering place for the community and a sought-after event venue.
Opportunity
After completing a project for a nearby hair salon, Chad took the initiative to visit The Mill. Recognizing the potential for a sign that would complement the venue's historic charm and contemporary function, he proposed a custom design to the owners.
Design and Creation Process
Consultation: Met with The Mill's owners to understand their vision and the venue's character.
Design Proposal: Created a design that incorporated elements reflecting The Mill's heritage and current use.
Material Selection: Chose premium cedarwood for its durability and natural beauty.
Craftsmanship: Carefully carved and shaped the cedarwood sign.
Finishing: Used high-quality, weather-resistant finishes to protect the sign.
The entire process took approximately 1 month, working on a part-time basis to ensure every detail was perfect.
Result
The finished sign beautifully complements The Mill's exterior, serving as a striking visual marker for the venue. The lettering adds a touch of elegance that catches the light, drawing attention from passersby on the nearby highway.
Impact
The sign has become more than just a marker for The Mill - it's become a local point of interest. Its craftsmanship and unique design have garnered attention, even being featured in an NBC15 news segment about Paoli's hidden gems.
Unique Aspects
The design harmoniously blends with the historic mill building while adding a contemporary touch.
The sign has contributed to The Mill's growing reputation as a "not-so-hidden gem" in Paoli.
Conclusion
This project demonstrates our ability to create signs that are more than just informational - they become part of a location's identity. By crafting a sign that resonates with The Mill's character, we've contributed to the venue's growing popularity and Paoli's charm.
The attention it has received, including features in local media, underscores the impact that a well-crafted, thoughtfully designed sign can have on a business and its community.
"Chad's design perfectly captures the spirit of The Mill. The sign not only helps guide our guests to the venue but has become a talking point in itself. It's the perfect blend of artistry and functionality."
- Lori McGowan, The Mill
The Mill Custom Sign Project
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![Design Stage: The Mill Project]()
Design Stage: The Mill Project
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![Production Stage: The Mill Project]()
Production Stage: The Mill Project
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![Delivery & Installation Stage: The Mill Project]()
Installation Stage: The Mill Project
Blown Away: A Sign of Resilience
Main Street Salon
Belleville, Wisconsin
Background
In 2018, as Chad contemplated returning to the sign-making business, he embarked on a mission to find a business in Belleville that could benefit from a new sign. His search led him to Main Street Salon, managed by Kathy, whose existing sign was in need of updating.
Initial Sign Creation
Chad approached Kathy with a proposition: he would create a new cedarwood sign at cost to help build his portfolio. Kathy enthusiastically agreed, recognizing the opportunity for a fresh, professional look for the salon.
Design and Creation Process
Design Consultation: Collaborated with Kathy and the owner to create a design that reflected Main Street Salon's style and personality.
Craftsmanship: Utilized premium cedarwood, high-quality finishes, and 23.75k gold leafing to ensure durability and visual appeal.
Installation: Carefully installed the new sign, immediately enhancing the salon's street presence.
Result
The new sign made a significant impact on Main Street Salon's business. Its professional appearance attracted more attention from passersby, contributing to increased foot traffic and client base growth.
Unexpected Challenge
In June 2024, a tornado struck Belleville, causing widespread damage. Main Street Salon's beloved cedarwood sign was not spared, being smashed into three pieces during the storm.
Emergency Restoration
Quick Response: Upon receiving the call from Kathy, we immediately prioritized the sign's restoration.
Assessment: Carefully examined the three pieces to determine the extent of damage.
Repair: Skillfully reassembled the sign, addressing any structural weaknesses.
Refinishing: Touched up paint and finishes to seamlessly blend the repaired areas.
Rapid Turnaround: Completed the entire restoration process within 3 weeks.
Outcome
The restored sign was reinstalled, looking as good as new. The quick turnaround and quality of the restoration meant that no one could tell the sign had ever been damaged.
Conclusion
This case study demonstrates not only the impact of quality signage on a small business but also the importance of reliable craftsmanship and customer service. From the initial creation that boosted Main Street Salon's presence to the swift restoration after a natural disaster, our commitment to excellence shines through.
It's a testament to the durability of cedarwood signs and the enduring relationships we build with our clients.
"Chad's original sign truly transformed our salon's image and helped grow our business. When the tornado hit, we were devastated to see it damaged. But Chad's rapid response and incredible restoration work was a bright spot in our recovery. The sign looks perfect – you'd never know what it went through!"
- Kathy, Main Street Salon
The Main Street Salon Custom Sign & Restoration Project
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![Custom Sign: Main Street Salon]()
Custom Sign: Main Street Salon
